EchoPark is renovating 180 N. Sunrise Ave. (formerly occupied by Fry's Electronics) for an automotive reconditioning facility, car wash and sales location.
The Charlotte, North Carolina-based Sonic Automotive Inc. began the EchoPark franchise in 2014 and sells low-mileage cars that are 1-4 years old.
The Roseville site will be the twenty second location in the country and the first in the Sacramento area.