City of Roseville

Bruce was appointed to the City Council in February 2019 to fill the remaining term of Mayor Bonnie Gore, who resigned to take a seat on the Placer County Board of Supervisors. He was selected as Vice Mayor in December 2020. He became Mayor in December 2022.

Bruce began his volunteer service with the city as a Public Utilities Commissioner and more recently, served as a Planning Commissioner and on the city's Community Priorities Advisory Committee.

Bruce has more than 25 years of experience representing small business and national companies on transportation, housing, water resource, land use and air quality policy and regulatory issues both in California and Maryland. He has been active with organizations such as the Roseville Area Chamber of Commerce, the Placer County Association of Realtors Sacramento Area Council of Governments, Sacramento Water Forum, Cleaner Air Partnership and Valley Vision.

Bruce serves as Director of Water Quality for the Northern California Water Association, where he manages the largest non-profit agricultural water quality coalition in California, representing Sacramento Valley family farmers to ensure compliance with waste discharge requirements of the Central Valley Regional Water Quality Control Board.

He will serve as the City Council representative to the Regional Water Authority, Roseville Police Activities League (RPAL), School Districts/City of Roseville, Placer County Water Agency-Roseville Water Committee and South Placer Wastewater Authority, in addition to Roseville Law and Regulation Committee which develops the legislative and regulatory platform that reflects the City Council’s goals and priorities as well as its position on issues that are currently, or are anticipated to be, the focus of future legislation and regulation at the state and federal levels.

A native of Maryland, Bruce moved to South Placer County in 1991 and has made Roseville his home since 2007. He and his wife Shelley, and son Harrison, live in the Highland Ranch neighborhood with their Golden Retriever, Ailis (Celtic for Alice).

Council Assignments:

• Capitol Corridor Joint Powers Authority (Sub of PCTPA)
• Chamber of Commerce 
• City / County Border Committee
• City Selection Committee
• Electric Utility Risk Oversight Committee
• Highway 65 JPA aka "Bizz" Johnson Highway JPA
• Naming of Facilities
• Placer County Indian Gaming Local Community Benefit
• Placer County Transportation Planning Agency
• Sacramento Area Council of Governments (SACOG)
• School Districts / City of Roseville Issues Committee
• Sites Reservoir Joint Power Authority
• South Placer Cities 3x3x3
• South Placer Regional Transportation Authority
• Sun City Roseville
• Union Pacific - City of Roseville Committee

Krista Bernasconi was elected to a four-year term on the Roseville City Council in November 2018 and was reelected in 2022. Krista is currently serving as Vice Mayor and had previous served as vice mayor from 2018 - 2020. She served as mayor from 2020-2022.

Krista owns a public relations firm in Roseville and has spent a much of her career developing and executing public affairs plans for clients in the private sector.

Krista is a Roseville native and a veteran of the United States Navy. She earned a Bachelor’s Degree from Sacramento State. Her work led to being named as Sacramento region’s “40 Under 40,” and she is a recipient of the Athena Award and Sacramento State’s Distinguished Service Award, both presented for demonstrating professional excellence, community service and leadership skills.

Krista’s involvement in the community has been extensive. She is a Roseville Area Chamber Leadership graduate and former chamber board member. Krista served as a planning commissioner for the City of Roseville for 8 years and was elected to serve on the Roseville City School District Board of Education for 8 years. She is a founding board member of IGNITE Young Professionals in Roseville and the Roseville City School District Foundation.

Krista has served on numerous non-profit boards and enjoys making a positive difference for our city.  Outside of work and council duties, Krista enjoys running and being outdoors with her family.

Council Assignments:

• Chamber of Commerce 
• Greater Sacramento Economic Council
• Law and Regulation Committee
• Naming of Facilities
• Placer County Indian Gaming Local Community Benefit Committee
• RCONA Executive Board / Council and City Manager
• South Placer Cities 3x3x3
• Sun City Roseville
• Union Pacific - City of Roseville Committee

Scott earned an MBA-MCA degree from Sacramento State University. He also has a Bachelors of Science in Computer Science from Pacific Union College in Angwin, CA.

Scott has been married since 1986 to his college sweetheart, Karen. They are the parents of 7 children (some by birth and some through adoption of relatives), and currently have 9 grandchildren. They raised their family in Roseville, started companies here, and plan to retire here.

Scott is the CEO of Advanced Development Concepts, LLC. ADC is a 30+ year business consulting company that helps businesses break through barriers that are holding them back, whether it be techniques to increase revenue, gain business exposure, reach target customers, or help solve problems. His company has two small subsidiaries: Advanced Programming Concepts (a software/tech company) and Advanced Publishing Concepts (an author-services company). Scott was also the original owner of an award-winning restaurant that he operated for over a decade in downtown Roseville (A Dash of Panache). He sold the restaurant in February 2016.

Scott is very involved in the regional business community, economic development, the neighborhoods, and tackling solutions for the unhoused in our county.

In the business community, he previously served for nine years as president of the Downtown Roseville Merchants, operates the Advanced Business Roundtable, teaches as a business professor at William Jessup University, and is a member of the Roseville Area Chamber of Commerce. He is a business speaker, trainer, coach, and author.

Scott has been voted “Favorite Local Businessperson” and “Favorite Civic Leader” in the Style Magazine’s Readers Choice Awards. He was a 2015 and 2016 finalist in the Gallina’s Business Person of the Year award.

In the neighborhoods, he has served on the executive board of the Roseville Coalition of Neighborhood Associations (RCONA), as president of the Westpark Neighborhood Association, and as president of the Pleasant Grove Neighborhood Association. He has helped start new neighborhood associations and provided information, education, and support to help them thrive. You will often find he and his wife at neighborhood functions across the city.

He previously served as the only business representative on the Placer County Homeless Advisory Committee and has since helped form the Placer Rescue Mission, a 501(c)3 charity organization. The PRM is following proven national models to develop a large “housing first” project that could essentially eliminate resident homelessness in Placer County and save the county $8 million per year once it’s completed. While he has deep compassion for the growing problem of homelessness, he is excited over the economic cost savings to our region by properly solving the problem and helping restore many of these lives back into a thriving community.

He served as a Senior Examiner at the California Awards for Performance Excellence (CAPE), which is the California version of the national Malcolm Baldridge Quality Awards program. He led teams that evaluated the state’s top performing corporations, hospitals, schools, civic governments, and even military programs for prestigious awards. He believes that this unique experience provided him with a fresh perspective of looking at complex organizations and has since helped shape his business perspectives.

Scott Alvord’s volunteer service to the community began in Boy Scouts and has been widespread:

• City of Roseville Parks & Recreation Commission (including Chair)
• Coalition of Roseville Youth (CoRY)
• Executive Board, Roseville Coalition of Neighborhood Associations (RCONA)
• President, Westpark Neighborhood Association (RCONA)
• Roseville Youth Sports Coalition
• Founding Board Member, Placer Rescue Mission
• Placer County Homeless Advisory Committee
• President, Downtown Roseville Merchants, Inc.
• President, Fellowship Networking Group (Roseville)
• City of Roseville Revitalization Committee
• City of Roseville Personnel Board
• President, Pleasant Grove Neighborhood Association (RCONA)
• Roseville 20xx Committee
• City of Roseville, Downtown Roseville Specific Plan Steering Committee
• Roseville Chamber of Commerce CORE (C3) Committee
• Roseville Chamber of Commerce Revitalization Committee
• Certified ambassador and lecturer, Successful Thinkers
• Instructor, Roseville Business Police Academy
• Christian School Board Chair (6 years out of 11 served)

Scott is a retired gymnast and high school sports coach. He is a man of faith who enjoys college teaching, writing, his family, humor, and cookie dough ice cream. He believes he is here to serve and he invites you to contact him at his home phone number if you’d like to discuss any concerns regarding our city.

Current Council Assignments:

• Economic Development Advisory Committee
• League of California Cities
• Placer County Air Pollution Control District
• Placer County Economic Development Board
• Placer County Water Agency / Roseville Water Commission
• Sacramento Valley Basinwide Air Pollution Control Council
• South Placer Wastewater Authority
• Western Placer Waste Management Authority

 

Pauline is a Registered Nurse and a lifelong resident of Roseville. She has been married for more than 53 years to her husband Richard and has four children and six grandchildren. She received her Bachelor of Nursing degree from California State University Sacramento with a certificate in Public Health Nursing.  She has worked in a hospital for over 45 years.

Pauline was elected to a four-year term in November 2018 and was reelected in 2022.  She previously served as Mayor from 1989-1991 and 2010-2012, and on the City Council from 1989-1998 and 2008-2016. In addition she served 8 years on the Placer County Water Agency (PCWA) Director District 1 from Dec 1998 to 2006 (past Chairperson).  She also served on the American Public Power Association (APPA) Board of Directors for South West United States from 1991 to Dec 1998.

On March 28, 1995 Pauline received “Distinguished Service Award” from CSUS Alumni Association and in

2006 received the “Water Statesperson of the Year Award” from the Regional Water Authority.

In her more than 30 years of public service, Pauline has served in numerous ways and on various local and regional committees including as a Roseville Planning Commissioner, Placer County Water Agency Director, Northern California Power Agency Commissioner (past chairperson), Placer County Water and Energy Committee Chairperson, Placer County Economic Development Board, Roseville Economic Development Advisory Committee, West Placer Waste Management Authority, and the Roseville Revitalization Committee. Her interests over the years as noted in her committee assignments involved electrical power and water issues so vital to a healthy community. Pauline keeps in close contact with city, county, state and federal elected officials and staff concerning legislation that may be beneficial or detrimental to the City of Roseville businesses and residents.

Pauline is also active volunteering her time.  She is a member of the Flying Samaritan Medical Health Team since 1988, a Roseville Soroptimist member since 1990, and was president of EXCEL Roseville which provided services to underserved children.  She has also been a member of the South Placer Women’s Leadership Coalition since 2007 and participates in 100+ Women Who Care of Placer County supporting non-profit organizations.  In addition she volunteers as a heath care professional for the Placer Veteran’s Stand Down providing free medical services for veterans and their families and the Grounds in Roseville. She also volunteers in city and community work days helping maintain local schools, parks and efforts keeping our many creeks clean and beautiful.

Council Assignments:

• Electric Utility Risk Oversight Committee
• Northern California Power Agency
• Northern California Water Agency
• Placer County Flood Control/Water Conservation District
• Placer County Water Agency/Roseville Water Committee
• Regional Water Authority
• School Districts / City of Roseville Issues Committee
• South Placer Wastewater Authority

Tracy was elected to a four-year term on the Roseville City Council, District 1 in November 2020.  Tracy is the first new district councilmember elected after the city of Roseville switched to district-based elections from at large elections. 

Attracted by the high quality of life, Tracy Mendonsa and his wife, Kristen, moved to Roseville in 2009. Together they are raising their twin daughters, Alex and Maddie, in District 1. Tracy has always looked for ways to get involved in the Roseville and Placer Community through civic and nonprofit service.

Tracy owns T-Bone’s BBQ, a local award-winning catering and competition BBQ company based in Roseville. As a local business owner, Tracy truly understands how to serve his community. From his commitment to supporting nonprofit organizations, such as RCSD Foundation, Tommy Apostolos Foundation, Placer Breast Cancer Foundation, Kids First, Boy Scouts, the Chamber of Commerce, and others, to his volunteer service on city boards and commissions.  Serving on the Planning Commission for 4 years & previously on the Transportation Commission for 4 years, the Design Review Committee, and CPAC, Tracy has demonstrated his commitment for over a decade. Tracy currently sits on the board of the Roseville City School District Foundation (RCSD) and is a graduate of the Leadership Roseville program.

Tracy is also a member of the leadership team at ClearCaptions, LLC, overseeing all company investigations as the Sr. Manager of Regulatory Compliance & Investigations.  Prior to his current investigative role, Tracy was called to action by the 9-11 attacks, leading him to serve our nation in a law enforcement capacity as a U.S. Special Agent.  Tracy has completed extensive training as a graduate of the FEMA Emergency Management Institute and is a Certified Forensic Technician.

Tracy is an Eagle Scout, attended Christian Brothers High School in Sacramento and graduated from UOP with a BS Degree in Criminal Justice Administration.

When he’s not serving our community, Tracy enjoys running, barbecuing, and enjoying all that Placer County has to offer with his family and friends.

Council Assignments:

• City / County Border Committee
• Law & Regulation Committee
• League of California Cities
• Placer County Local Agency Formation Commission
• Roseville Police Athletic League Board of Directors