City of Roseville

Develop and deliver service-oriented solutions that meet or exceed expectations. Honor each interaction and relationship with respect and consideration, even under difficult circumstances. 

Ensure honesty and integrity to gain confidence and support of others. Treat people fairly and ethically. 

Take responsibility for the outcomes of one's own work and foster a sense of ownership in others. 

Change approach or methods to best fit the situation and effectively balance competing priorities. 

Deliver clear, concise messages and actively listen to ideas and questions. Tailor communication to diverse audiences to promote dialogue and mutual understanding. 

Build effective working partnerships, alliances and teams. Develop and maintain productive relationships inside and outside the organization. Constructively seek and consider diverse input.

Make sound, timely decisions and recommendations. Accept complexity and uncertainty. Assess risk appropriately. Understand how elements relate to each other. 

Roseville will remain a safe city through police, fire and other City services that are responsive to the community’s needs. This includes safe transportation corridors, a robust parks and trails system, vibrant recreational programs and resilient utilities. This will be accomplished through the following strategies:

• Maintain public safety service levels and response times as the City grows.
• Maintain City efforts to reduce homelessness while collaborating and advocating regionally as appropriate.
• Promote a safe community in which all feel welcome and included.

Roseville is in a strong financial position and has well-established financial practices. Achieving all of the City’s priorities and strategies requires continued fiscal vigilance, especially in light of economic and regulatory conditions. This will be accomplished through the following strategies:

• Balance City services and customer rates amid legislative mandates and rising costs. 
• Seek ways to reduce pension obligations.
• Identify and pursue opportunities for new revenue streams.

Programs that retain, attract and help businesses thrive in Roseville are important to creating jobs and a vibrant local economy. Recognition of the City’s role as an economic engine for the region puts Roseville in a leadership position for innovation and collaboration initiatives. This will be accomplished through the following strategies:

• Advance sports tourism, including soccer complex.  
• Foster a business climate that supports small businesses and entrepreneurship while attracting and strengthening emerging technology and industry sectors.  
• Attract businesses that are mutually beneficial to regional interests (e.g. manufacturing).
• Leverage opportunities for innovation and workforce development created by Bosch's investment in Roseville.
• Accentuate arts and culture in creating a sense of place.

Recognizing Roseville’s long-term land-use and infrastructure planning efforts, the community is increasingly affected by regional traffic and congestion, aging infrastructure, and issues in infill development and older neighborhoods that warrant the investment of resources to mitigate and offset these issues to preserve Roseville’s quality of life. This will be accomplished through the following strategies:

• Reinvest in core neighborhoods. 
• Increase funding for CIP rehabilitation to prevent erosion of infrastructure.
• Complete soccer complex. 
• Implement technology solutions to mitigate traffic concerns along crucial corridors.
• Maintain investment in water resiliency and increase capacity of the electric utility. 
• Seek increased regional and local transportation funding and revenues.
• Improve Roseville's gateway and entryway corridors. 

Roseville is recognized nationally for excellence in its community engagement and public information programs. An ongoing focus in these areas will help ensure that those in positions of influence to determine public policy have the necessary context to make informed, collaborative decisions. This will be accomplished through the following strategies:

• Remain focused on community engagement and education about City services, planning and the budget.
• Explore opportunities to engage all community members in relevant ways.
• Inform county, state and federal policymakers on key City issues and the importance of local decision-making.

Continuing to provide exceptional City services will require the use of new digital tools as well as structural changes to reflect the evolving needs and operations of the City. This will be accomplished through the following strategies:

• Remain an employer of choice through expanded recruitment and attraction efforts, a focus on retention and a positive culture.
• Anticipate and implement succession planning strategies, including training and development.
• Maintain a strong focus on code enforcement efforts, including graffiti and blight abatement.
• Invest in technology that contributes to the effective delivery of services.