This tax is paid only by persons, primarily visitors, who rent a hotel room or short-term rental, for stays of 30 consecutive days or less. It is not paid by the property owner. A hotel is defined in the Roseville Municipal Code as any hotel, inn, hostelry, tourist home or house, motel, rooming house, or other lodging place. According to the California State Controller’s website, most U.S. cities currently impose this tax, including 419 California cities.
People who stay in hotels and short-term rentals within the Roseville City limits.
The City’s Hotel and Lodging Tax has remained unchanged for 47 years, while demand for City services, including from visitors, has increased along with the number of hotels—from 4 to 17.
With its ongoing focus on aligning costs with services, and reviewing expenses and revenues to determine if updates are warranted, the City placed Measure C on the November ballot for voters to decide.
Roseville’s Hotel and Lodging Tax rate is currently 6% and has remained unchanged since 1975. Measure C proposes a 4% increase rent charged for a hotel room or short-term rental.
Based on, say, a daily room rate of $125, it is estimated that the 4% increase proposed by Measure C would increase the cost of that overnight hotel stay by $5 per night.
Roseville has the lowest Hotel and Lodging Tax in the six-county region at 6%.
The City anticipates that, if approved by the voters, the passage of this Measure C would generate an estimated revenue increase of $2.7 million to $3 million annually.
The increase represents approximately 1% of the General Fund’s anticipated revenues.
The City may use revenues for any general unrestricted municipal purpose, including, but not limited to, essential services, such as 9-1-1 emergency response; repairing potholes and streets; neighborhood police patrols; fire protection; addressing blight; maintaining existing and future City amenities; and other general government services.
No. Hotel and Lodging Tax generated in the City of Roseville stays in Roseville and cannot be taken by the State of California or federal government.
When the legislature established the authority in 1963 for local jurisdictions to collect this tax, this was the term in use at the time to reflect the temporary nature of a visitor’s stay in a hotel or temporary lodging. A variety of terms are used throughout the country, including hotel tax, bed tax, and lodging tax.
Municipalities throughout the country have various levels of a hotel tax, also called a bed tax or lodging tax. The following is a sampling of the hotel tax rates Roseville residents pay when staying at hotels in these cities:
- San Francisco 14%
- San Mateo 14%
- Maui 13.25%
- Del Mar 13%
- Riverside 13%
- Napa 12%
- San Diego 10.5%
- Newport Beach 10%
- San Jose 10%
Measure B is a half-cent local sales and use tax measure approved by voters in 2018 with the commitment to maintain service levels, invest in high-priority service areas, and build and maintain the City’s economic stabilization reserve fund. Measure B sales tax revenue has helped stabilize General Fund services, protect Roseville’s quality of life, and increase reserves to weather future economic downturns.
On April 20, 2022, at its most recent annual report to City Council, the Local Sales Tax Oversight Committee, made up of Roseville citizens, reported the following expenditures of the Measure B sales and use tax revenues, which helped maintain essential services, restored services that had been reduced prior to Measure B, and added services:
Maintained essential services
- Specialized police and fire services
- Fire engine company
- One additional dispatcher
- Job-creation and business-recruitment initiatives
- Maintenance at citywide parks
- Crabb Park
- Central Park
- Pistachio Park
- Street paving
- Street maintenance levels
- Recreation and library programs
- Unsheltered camp cleanup
- Cost of doing business increases
- Library, parks and events stabilization
Restored services that had been reduced prior to Measure B
- Library hours
- 4th of July fireworks
- Fire training and investigations
- Goat grazing for thatch management in open space
- Park maintenance standards
- Industry training and development
Services Added
- Establish new police beat in West Roseville
- One additional police traffic officer
- Maintenance for three citywide parks, allowing for construction to occur
- Fiscal health investments
- Build an economic stabilization reserve fund
- Pay down CalPERS pension obligation to preserve financial capacity for future needs
- Pay down retiree health liability to preserve financial capacity for future needs
Sports Tourism
- The City purchased land in West Roseville for a $50 million City-owned long-field sports complex, expected to attract competition from around the country, and begin construction in 2023.
- The City assisted with securing financing for the $34 million sports and event center, @theGrounds, drawing volleyball, basketball, and other indoor sports and convention/conference activity to Roseville.
- The City’s lighted softball complex at City-owned Maidu Regional Park is the site for annual softball championship tournaments, drawing teams from nine states and Canada.
- The City-owned Roseville Aquatics Complex features Olympic-size pool that hosts regional and statewide swimming competitions each year.
Business Assistance
Small Business Assistance during COVID-19
- Within a month of the start of the COVID-19 lockdown, the City established the Small Business Stabilization Program and distributed $1 million of zero-interest loans to 111 small businesses equaling 1,092 jobs
- In the first three months of the pandemic, the City allocated $50,000 in seed money to launch Family Meal Roseville, supporting Roseville restaurants by purchasing and distributing 16,000 meals over six weeks to 800 residents at affordable-housing complexes, senior facilities, and school distribution sites
- Within a week of the start of the COVID-19 lockdown, the City launched a dedicated COVID-19 webpage for business assistance that had 100,000 unique visits in 2020
- The City obtained a grant which enabled $200,000 in small-business assistance through a gift card program
- City staff set up centralized site to distribute more than 120,000 masks and 500 gallons of sanitizer to Roseville businesses
- To facilitate restaurant operations in compliance with health order, the City Manager issued an Executive Order allowing businesses to expand outdoors without a permit
- The City facilitated and assisted with the construction of six dining platforms in Downtown Roseville and three in the Historic District
- The City facilitated the beautification of the small business area on Vernon by turning the K-rails into works of art