Roseville joins nationwide challenge to be more water wise

Updated March 30, 2021
Roseville joins nationwide challenge to be more water wise

Roseville Mayor Krista Bernasconi is joining mayors across the country for the 10th anniversary of the Wyland Foundation’s National Mayor’s Challenge for water conservation by asking Roseville residents to make a long-term commitment to manage water resources more wisely.

During the entire month of April, customers can make a series of simple pledges at to use water more efficiently, reduce pollution, and save energy. In return, residents can win $3,000 toward their home utility bill, water saving fixtures, and hundreds of other prizes. Plus, one lucky charity from a winning city will receive a 2021 Toyota Highlander Hybrid to serve the community.

“Sustainable use of resources is a way of life for California and our own local community,” said Mayor Bernasconi. “Given changes in our weather and impacts to our environment, we must adopt simple changes that can have long lasting impacts for generations to come.”

Last year, residents from more than 2,000 cities across the U.S. pledged to reduce their annual consumption of freshwater by over one billion gallons, decrease waste sent to landfills by 29 million pounds, and preventing hundreds of thousands of pounds of hazardous waste from entering our watersheds. The challenge goes beyond short-term issues and looks at the ways our water use will affect the future of our communities — from how we manage our coasts, lakes, and rivers to reducing polluted runoff.

“We want the Roseville community to take the pledge and look at ways where they can contribute towards reducing water consumption where they can,” said Bernasconi. “Water efficiency is a way of life for us and regardless of our water conditions, there is never enough to waste.”

The Foundation has also created a new digital tool called MyVolunteer Water Project, in support of the program that gives residents a unique way to do hands-on home, community, and workplace projects year-round. The more projects residents do throughout the year, the better chance a city wins the mayor’s challenge in April.