Support small businesses in Roseville on Small Business Saturday, November 30.
Dedicated to supporting the diverse
range of local businesses that create jobs, boost the economy, and
enhance neighborhoods, Small Business Saturday was
created in 2010 in response to small business
owners’ most pressing need: getting more customers.
Because an
average two-thirds of every dollar ($0.67) spent at small businesses in
the U.S. stays in the local community, consumers’ local impact during
the important holiday shopping season could be significant. Further,
every dollar spent at small businesses creates an additional 50 cents in
local business activity as a result of employee spending and businesses
purchasing local goods and services, according to the
Small Business
Economic Impact Study from American Express.
The Small Business Economic Impact Study, a county-level economic
analysis on shopping small commissioned by American Express, provides a
closer look at the economic benefits of shopping locally and the impact
of small business on communities.
The study found that if small
businesses in the U.S., defined as businesses employing fewer than 100
employees, were a country, they would have a GDP of $4.8 trillion,
equivalent to the GDP of Japan, the third largest economy in the world.
The study also demonstrated the extent to which small businesses support
jobs locally. In addition to small businesses directly employing members
of the community, spending by those small businesses and their employees
in the area also supports local jobs. In fact, for every ten jobs at a
small business, another seven are supported in the local community.